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Ninth grade phycsics taught us all that “for every action, there is an equal and opposite reaction,” and today most Marketers still live by that lesson. The action – the response to activity on the web – is at the core of Web Analytics.

Afterall, if you’re not using web analytics to take action, then web analytics is useless!

We help you go beyond just the numbers to better understand usage behavior and help you create powerful action plans that really work!

Actionable web analytics helps improve….

Campaign Conversion

Track effectiveness of your marketing campaigns, breaking down by channel and feed detailed insights into your revenue attribution model.

Checkout Optimization

Measure fallout in the checkout funnel and devise strategies to improve conversion at each step with web analytics.

Content Experiments

Improve click-throughs on call-to-action (CTA) throughout your site using advanced experimentation with A/B Testing and Multivariate Testing.