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Consumer healthcare products

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Background

A leading consumer healthcare company engaged WBN to drive incremental online sales of their flagship alternative medicine product lines. Our client offered these products through multiple channels, including direct-to-consumer, wholesale and brick-and-mortar retail.

Our response

WBN learned early in our business review that our client had spent a significant budget on brand awareness (primarily for their brick-and-mortar business) as well as direct revenue at their online store. To leverage this investment and awareness in the marketplace, we formulated a 60-day Retargeting campaign that would re-engage lost prospects and funnel them back to the online store to complete a purchase.

Results

By the end of our 60-day Retargeting campaign, our client enjoyed an 8-to-1 return on investment, that’s $8 in revenue for every $1 spent on advertising.

As a specialty e-commerce store, traffic and gross conversions were not huge compared to mass market e-tailers, but our client’s performance on key value metrics demonstrated the incremental value of the Retargeting campaign.