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Retail Home & Garden

success-homegarden

Background

A leading provider of home a garden products was expanding reach with a national multi-channel marketing campaign. Their agency was focused on traditional media — Print, TV and radio — and had experienced slow growth with online marketing efforts. A successful national marketing campaign, including online components, would open the door to “big box” retail distribution, spurring high growth for our client.

Our response

WBN devised an online media plan for developing consumer awareness through social media outlets, primarily Facebook.

Results

  • Facebook fan base increased by 39x while the budget remained the same.
  • In-store retail sales increased by over 30%
  • Over 5,000 user-submitted photos uploaded in only 3 months
  • Winner for Best Social Media Campaign (AMY and AIMA) 2011